Marketing Excellence
Katie Williams
Experienced Marketing Professional
With over 8 years of experience driving growth through strategic marketing, I specialize in blending creativity with data-driven decision-making to deliver measurable results. My background spans brand development, multi-channel campaign management, content strategy, and digital optimization, working with both emerging businesses and established brands to elevate their market presence. I excel at translating complex goals into clear, actionable marketing plans, building cross-functional collaboration, and leveraging analytics to continually refine performance. From concept to execution, I’m passionate about creating campaigns that not only capture attention but also build lasting customer relationships.
About Me
Katie Williams
I am an experienced marketing and operations leader with a proven track record in driving growth, optimizing processes, and delivering impactful campaigns across diverse industries. Currently serving as Senior Director of Marketing Operations at Fusion Digital and Director of Programs for Defense of Democracy, I bring a unique blend of strategic vision, creative problem-solving, and hands-on execution. My career spans over a decade in marketing, nonprofit leadership, and education, giving me a deep understanding of how to connect with audiences, mobilize communities, and deliver measurable results. Passionate about building strong teams and scalable systems, I excel at transforming big ideas into actionable plans that achieve both immediate wins and long-term success.
Experience
Professional Background
Director of Marketing Programs
Defense of Democracy
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Develop and implement national programming and strategic campaigns to defend inclusive public education and democratic values.
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Manage communications and messaging across media channels, including earned media, digital content, and public relations.
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Oversee national affiliate groups (educators, veterans, students, faith leaders), volunteer engagement, and partnerships with aligned advocacy organizations.
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Supervise research initiatives and program development to respond to emerging threats to public education and civil rights.
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Develop and implement strategic plans to grow and strengthen the organization’s programs.
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Design new programs that align with the organization’s mission, vision, and strategic goals.
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Evaluate and improve existing programs to ensure relevance, effectiveness, and sustainability.
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Oversee day-to-day program operations to ensure smooth delivery and high-quality outcomes.
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Ensure efficient use of resources and compliance with funding requirements.
Marketing Manager
Surya Yoga KC
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Develop and execute marketing strategies to increase membership, class attendance, and brand awareness.
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Create engaging, on-brand content for social media, email newsletters, blogs, and print materials.
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Manage the studio’s social media presence across platforms, including scheduling posts, responding to comments, and engaging with followers.
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Plan and promote special events, workshops, and retreats to drive participation and revenue.
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Design and distribute promotional materials such as flyers, posters, and digital ads.
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Oversee paid advertising campaigns (Google, Meta, local media) and track performance.
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Maintain and update the studio’s website with current schedules, promotions, and event information.
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Collaborate with instructors and staff to highlight classes, teacher bios, and student success stories.
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Build partnerships with local businesses, wellness influencers, and community organizations to expand reach.
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Monitor marketing analytics, track KPIs, and adjust strategies based on performance.
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Develop seasonal and themed campaigns to align with holidays, wellness trends, or studio goals.
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Manage the marketing budget and ensure cost-effective use of resources.
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Maintain brand consistency in all studio communications and materials.
Marketing Assistant
Drink Local Think Global
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Support the development and execution of marketing campaigns that promote the organization’s mission of clean water access.
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Assist with creating content for social media, email newsletters, blog posts, and promotional materials.
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Maintain the organization’s social media platforms by scheduling posts, responding to comments, and engaging with followers.
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Help design graphics, flyers, and digital assets for events, fundraising campaigns, and awareness initiatives.
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Coordinate with breweries, partners, and sponsors to promote collaborative events and campaigns.
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Update and maintain website content, ensuring events, partner listings, and news are current.
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Track marketing analytics and prepare reports on campaign performance.
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Assist in the planning and promotion of fundraising events, brewery collaborations, and community outreach activities.
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Research trends in nonprofit marketing and craft recommendations for new ideas or strategies.
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Organize and maintain a library of photos, videos, and other media assets for future use.
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Collaborate with the fundraising team to create compelling donor and sponsor communications.
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Ensure all marketing materials align with the organization’s brand voice and values.
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Lead agency operations, project management, and client strategy for a portfolio of digital marketing campaigns, including social media, SEO, content, and paid media.
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Oversee campaign development from ideation through execution, ensuring alignment with client goals and measurable KPIs.
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Manage creative and technical teams to deliver high-impact messaging across platforms, including email, web, and digital ads.
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Develop performance metrics and reporting structures to track progress and drive continuous improvement
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Collaborate with leadership to develop and implement scalable systems, workflows, and SOPs
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Lead internal communications and ensure alignment between teams and leadership on goals and priorities
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Led integrated omnichannel campaigns combining digital, earned media, email, print, and community engagement to boost reach and conversion.
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Supervise and support department heads and team leads across functions.
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Develop staffing plans and organizational charts to meet evolving needs.
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Manage operational budgets and track expenses in collaboration with finance teams.
Sr. Director of Marketing Operations
Fusion Digital
Certifications & Achievements
Google Project Management Certification
August 2025
Google Digital Marketing & Ecommerce
October 2024
Google Data Analytics
October 2022
Karen Svoboda- Defense of Democracy
Katie is intelligent, easy to work with, and most importantly pro-active. It was a relief to have Katie manage our marketing needs and have her handle things so professionally and quickly. Much of our recent growth is due to Katie’s involvement and expertise
Ronen Goldman
- Fusion Digital
Katie's passion to help her clients and keep the team focused makes her invaluable to any company or organization.
Working side-by-side with Katie provided me with a constant state confidence and strength to achieve our goals, provide excellent service, and grow the business.
Kristen Schultz- Keith For Kansas
Katie brings fresh ideas to the table and collaborates well within the group.
While she is both bold and ambitious in her leadership, Katie also brings a calm, steady presence that her colleagues respect and imitate.
She is always open to learning more and broadening her horizons and is an over all joy to work alongside.
Keith Davenport- Keith for Kansas
Simply put: Katie gets things done. I don’t just mean she completes tasks; I mean she anticipates needs, brings new insights, and delivers above and beyond expectations. On top of all of this, she is able to communicate about high-stakes issues in ways that bring people together toward a common goal.
Brent Patterson
Katie was absolutely incredible every step of the way in helping Drink Local Think Global gain stability on our social media platform. From helping us decide what to post and the best times to post, as well as allowing us to find our voice through the content we posted. Would definitely recommend Katie Williams!
Let my work speak for itself!
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